ElectricMonk 3 Posted July 7, 2008 Report Share Posted July 7, 2008 The goal is to figure the political advertising costs for each state in the United States so as to have a more accurate simulation. Given that advertising costs rise faster than inflation, there is no easy way to figure it out for other years aside from actually finding specific data. Media Markets Media Market Maps Some detail on media markets Notes: The 2004 standard for political advertising was 5 dollars on broadcast for every 4 on cable. I'm not sure how many ratings points are required to run a solid campaign—1000 is considered saturation (1 rating point = 1% of potential audience, 1000 means everybody has seen the ad 10 times) so 500 is probably a reasonable buy for most single ads. 2008 Texas—$1.4 million/week (Source). California—over $2 million/week (Source) | over $3 million/week (Source) | $2-4 million/week/per ad (Source) | $5 million+/week (Source) | $4.5 million/week+ (Source). Pennsylvania—$2.2 million/week for saturation (Source). New Jersey—$2-4 Million/week/per ad (Source) (NJ is covered by the New York & Philadelphia media markets) Super Bowl—$2.6 million/per 30 seconds (Source). New Hampshire (Per Week) (Source) Boston—400 points, $319,000 / Boston—825 points, $705,100 Burlington-Plattsburgh—550 points, $43,995 Manchester—560 points, $173,965 / Manchester— 1,435 points, $464,040 Portland-Auburn—450 points, $42,000 2006 Virginia—$1 million+/week (Source). 2004 Ohio—$1 million+ a week in March (Source) 1 Quote Link to post Share on other sites
CountArach 0 Posted July 7, 2008 Report Share Posted July 7, 2008 I'm ready and willing to help with this. I shall try to dig up whatever information I can. Quote Link to post Share on other sites
ElectricMonk 3 Posted July 13, 2008 Author Report Share Posted July 13, 2008 California$2-4 million/week/per ad (Source). If one were to accept the $4 million/week cost then TheorySpark is more or less dead on for California (20 grand/day higher which is totally reasonable) but it's the other markets—New Jersey, most obviously—that are off. I think using California to calibrate the Advertising coefficient per year makes sense (since TheorySpark controls the ratios between states, we'll have to wait for them to fix that). So… does anybody have sources that say what a statewide campaign in California costs in each Presidential year? Quote Link to post Share on other sites
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