Report How to keep momentum up in early primaries? in General Posted September 17, 2016 My suggestion is to target the early states. And make state-specific ads every week. Except for the early states, the primaries are easy. So one option is to just ignore them. But if you have as a goal to win all the primary states or something, you need to fight hard for them. Most importantly, run state-specific ads every week. Typically it takes 3 to 5 just to keep you above water. if you want to win like Iowa as Trump, it is easiest to run 3 to 5 ads every week for that state until about 10 weeks before the primary. Visit it every week also. Then, 10 weeks before, up your ads to about double. all these are positive ads. Meanwhile, Add 4 to 6 negative ads for everyone ahead of you. usually works. What makes the early states so hard is that the AI focuses on them. You can only campaign in a state about once a week or so before it starts becoming less effective. So, ads are really the best way. And, of course have 6 organization and 5 foot soldiers. If you get really far behind in Iowa or NH, you can come back with 5 or 6 weeks. Just like run 3 ads for almost every issue a week, and meanwhile run 5-6 negative ads against everyone ahead of you. If you target the state, and do state-specific ads, it helps.