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mahaadoxyz

Spending Distribution Issue

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I noticed that running a television add across the whole country for 1 turn in the primaries (a.k.a. one week) costs something in the four-million dollars range, while running a television add across the whole country for 1 turn in the general election (a.k.a. one day) costs the exact same amount. This does not make sense, as you're running an add for 1/7 the time. Also, why, if an add is effective for five turns (five weeks, thirty-five days) in the primaries will a similar add only be effective for five turns (five days, again one-seventh the time) in general? It seems like there's a lack of consistency here.

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Hi magaadoxyz,

Thanks for the question - when an ad is run in the primaries for 1 turn (which is 7 days), or in the general election for 1 turn (which is 1 day), its cost is the same, and its effect is the same - per turn. The implicit idea is that, if you decide to run an ad during the primaries, you are running them at a lower frequency. To get a similar effect per day, you would have to run several ad campaigns at once. This was done because, otherwise, running ads for 1 turn in the primaries typically costs too much, and reduces the flexibility of ads. $1 in the primaries gets you a similar effect to $1 in the general election.

You can run for, say, 5 turns in the primaries because again the idea is that the ads are shown at a lower frequency, slowing the time when they have diluted their effect.

Hope this helps,

Anthony Burgoyne

80soft.com

I noticed that running a television add across the whole country for 1 turn in the primaries (a.k.a. one week) costs something in the four-million dollars range, while running a television add across the whole country for 1 turn in the general election (a.k.a. one day) costs the exact same amount. This does not make sense, as you're running an add for 1/7 the time. Also, why, if an add is effective for five turns (five weeks, thirty-five days) in the primaries will a similar add only be effective for five turns (five days, again one-seventh the time) in general? It seems like there's a lack of consistency here.

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