Hi, was wondering if I could have some advice on why my campaigns keep going wrong, on easy level!
As Labour in 2010, I play similarly everytime and about mid-way through the campaign I go from about 240 to 180 seats, never to recover. I'll give a broad summary of how I play:
Use 1CP for targeting and target about 9 seats, rest on extra footsoldiers. Targets usually in London, north Yorkshire and the Midlands. If a seat becomes more than 7/8% in my favour or against me, change the target to another seat. Make 1/2 crusaders.
Make many ads, usually based on theme. Always have minimum 1 billboard and one regional/national ad playing throughout the country (I usually just let the regional ad play everywhere except NI, I rarely make leaflets) - I build up excellent momentum (often 10-20%), but this never seems to translate into votes. When I'm high in momentum, I attack Cameron. I do about 3 issue knowledges and 2 debates preps at the start, then not many afterwards. I barnstorm about once every 4-5 turns. I initially reasearch one of my theme topics (usually my theme is one personal topic, then two pro-Brown policy areas - I never change my theme), and use the insight for an ad or speech towards the end of the campaign. I then research Cameron scandal. I have taken to planting spies in LD and Tory HQs. I always accept radio/tv opportunities. I spin as much as I can. I usually jump around the country, though sometimes I stick around in an important place for 2-3 turns.
What am I doing wrong/what do I need to do better?